Programme Number: 738074

🌍 Why Digital Advertising Matters Today

• Digital advertising is no longer just about visibility
• It is a key driver of sales growth & business development
• Requires strategic thinking & smart data usage
• Focus on accurate audience targeting & effective content
• Every action must connect to measurable business results

📚 About the Training Programme

• 🎓 Designed to provide practical knowledge & real-world skills
• 🛠 Covers planning, implementation & optimisation of campaigns
• 🌐 Focus on platforms like Google Ads & Meta Ads
• 🔍 Emphasis on:
  • Campaign performance
  • Sales funnel
  •  Data-driven decisions
  • Continuous improvement

🧩 What Does the Training Include?

• 🗂 Structured modules covering:
  • Business analysis
  • Strategic planning
  • Campaign execution
  • Performance evaluation
• 💡 Strong focus on:
  • Practical application
  • Real business scenarios
  • Direct link between ads & sales
• 🎯 Learn to:
  • Build structured strategies
  • Avoid random or ineffective actions

💡 Why Is This Training Useful?

• ⚠️ Avoid:
  • Wasted time
  • Unnecessary costs
  • Ineffective campaigns
• ✅ Gain:
  • Clear understanding of what works
  • Data-based decision-making
  • Ability to evaluate campaigns & partners
• 🧠 Move from assumptions → measurable results

📦 Training Modules

• Business Development, Sales & Marketing Funnel
•  Content & Messaging That Drive Sales
•  Content Creation with Sales Focus
•  Planning, Frequency & Budget Management
•  Digital Platforms & Strategic Selection
• Google Ads Strategy & Search Campaigns
• Google Display Ads & Remarketing
• Meta Ads Campaign Structure
• Meta Ads Management & Optimisation
•  Brand Growth Journey – 6 Stages
• KPIs & Performance Measurement

🎯 What Will You Learn?

• How to design strategic advertising campaigns
• Accurate targeting & sales-driven content creation
• Effective budget management
• Practical use of:
  • Google Ads
  • Meta Ads
  • Remarketing
  • KPIs & Analytics
• Improve:
  • Campaign performance
  • Marketing decisions
  • Overall effectiveness

✅ Apply knowledge directly in real business environments

 Who Should Attend?

 Marketing & Digital Marketing professionals
 Business owners and entrepreneurs
 Sales professionals and business development roles
 Professionals seeking to link advertising with measurable business results

🚀 Ideal For You If You Want To:

• 📈 Improve campaign performance
• 🎯 Strengthen digital advertising skills
• 🧠 Think more strategically
• 💡 Use digital marketing to increase sales effectively

📍 Dates: 29/07/2026, 31/07/2026, 05/08/2026
🕒 Time: 08:30 – 17:00
📍 Training Method: Distance Learning (Online)
👨‍🏫 Trainer: Anastasis Charalambous

Information & Registrations

📩 For information and registrations, please contact:
📞 22 253485

💡 If the company and/or participants are not registered on the “HERMES” online platform, please contact us for guidance and support.